Here's another design I was playing around with:
... which crops as a circle to this, taking advantage of the bottom of the circle for the big tail on "F"
#2How does that look in terms of sizing and placement of the word "fans."
I think it looks alright, but seems a little unbalanced at the bottom with two swirls and the word "fans."
I tried another variant with the word "fans" a little smaller and centered at the bottom:
#3I like the way the top of the "F" almost touches the swirl and almost looks like it flows with it.
I also tried to make the word "fans" flow with both the bottom swirls, but retain some of the eye-catching / circus-post-like tilt.
#4I think of the styles I tried, I prefer #2.
What do you think?
Do any of those look particularly good?
If there's any tweaking I can do to make it look better, please let me know and I'll try it out.