I don't really try convert people, as I've found that when something is
shown to someone, they are less likely to enjoy it than they would if they had discovered it themselves. The same holds true with myself. CW wasn't really forced on me, I just heard them playing one time and decided to investigate.
I'll just have them listen to "this really cool song," and if they like it, they like it, and if they don't, they don't. People have heard me playing it or listening to it and asked about it... but I don't go out of my way to "convert" people. I just let them "happen upon it."