They're trying to promote the idea that beauty comes in curvier sizes than just the modern media standard. And with all the problems that young women are having with anorexia and such, I think it's a very positive and necessary message. It's nice to have a place that doesn't parade the usual sort of skinny celebrities, but provides an alternative.
I actually first discovered Chloe on that site, and have been a fan ever since. It was also the first place (as far as I know) that transcribed her interview in V.I.P. Magazine, and provided the scans from that pictorial.
I would have to agree. My friend I met on Facebook said that a lot of her friends aren't interested in Celtic Woman, but she (my friend) also mentioned that her friends wouldn't think Chloë is beautiful due to being curvy. But I would have to disagree if they say so; Chloë is attractive no matter what due to her voice, appearance and grace. I saw first-hand from a concert last month, and I could not keep my eyes off her. It was like witnessing one of God's angels coming down to Earth to perform to you. Besides, Chloë was SO BEAUTIFUL that night. She had silvery blue eye shadow and sparkling pink lip loss on. Talk about beauty, along with her blue dress.
EDIT: I forgot to include 'friend' in the beginning of the post